Tools

Internal tooling

Calculators, generators, and operator utilities. Built lean. New tools get added here as the team needs them.

Nothing live yet

We're shipping the first tools alongside the strategy docs. Below is the immediate backlog — order will get reshuffled once we know which ones the team reaches for first.

Backlog

CPA / spend allocator

planned

Drop in budget + target CPA, get the ABO/CBO/ASC split per product with floor warnings.

Creative brief generator

planned

Turn a one-line concept into a structured brief by lane (Founder, UGC, Static, Partnership).

Hook + script ideation

planned

Inputs: persona, pain point, offer. Outputs: 10 hooks, 3 script frames.