Writing reference
Briefs, frameworks, and reference material for everything the team writes. Voice, structure, and the hooks that have actually worked.
Lands here track-by-track
Each track will get its own page when the framework stabilizes — same shape as the strategy docs: a working playbook, not a wiki.
Tracks
Ad copy
soonStatic ads, story copy, video on-screen text. Hook patterns, CTAs, and persona-specific lifts.
Scripts
soonUGC, founder, podcast, partnership scripts. Beat structure, transitions, and proof points.
Landing pages
soonPre-purchase LPs and quiz flows. Above-fold, social proof, objection handling.
Long-form
soonFounder posts, comparison articles, condition-specific guides. Voice and structure references.